• Gay Directory Sites: here you are reaching gays & lesbians who are doing online research to find a local business in the Ft. Lauderdale area.
• Local Ft. Lauderdale Sites: these are the sites the locals use, sometimes on a daily basis to find out what's happening, where to go, and who to meet! You need to be on these sites!
• General Gay & Lesbian Sites with a Business Directory: there are a variety of larger, general gay & lesbian sites, including 365gay.com, OutUK.com and more. They may have over 100,000+ visitors per month, but those visitors have a wide variety of interests. You want to tap into those visitors who have your business type on their minds (i.e., I need a gay lawyer today!) Thus, a large, general gay & lesbian site with a business section or a business directory is a perfect place to advertise on. Keep in mind that the larger the site, the higher the minimum ad buy might be.

Gay Directory Sites
GFN.com	125x60 button - $100 per month for 10,000 impressions
	Reaches 150,000 per month Avg CPM: $13.75
LambdaBusiness.com	125x90 button - $35 per month
	Reaches 10,443 per month Avg CPM: $3.35
RainbowListings.com	468x60 banner - $50 per month
	Reaches 1,000 per month Avg CPM: $17.08

Total Banner Ad Reach:	161,500 individuals
Total Cost Per Month:	$185.00 USD

Local Ft. Lauderdale sites
GayLauderdale.com	468x60 banner - $30 per month 5,000 e-mails (sponsored) - $50 per e-mail
	Reaches 5,000 per month Avg CPM: $6.80

General Gay & Lesbian Sites With Business Directory
OutUK.com	468x60 banner - $700 per month for 100,000 impressions 3,000 e-mails - $150 per e-mail
	Reaches 60,000 per month Avg CPM: $8.67
365gay.com	125x90 button - $400 per month for 50,000 impressions
	Reaches 75,000 per month Avg CPM: $11.56

Note 1: What is a CPM? CPM stands for Cost Per Thousand.... it as an advertising industry standard used to price out how much it costs to deliver 1,000 ad impressions in any type of media (Internet, Print, Television, etc.). Thus, if it costs an average of $10 CPM on any given web site, that indicates that the cost to deliver 1,000 ad impressions on that site is $10. A $10 ad buy is a bit unrealistic, however. Most sites deal with a minimum of at least $50 to $100 per month in a typical ad buy, and the larger sites (those reaching 100,000+ people per month) often deal with a minimum of $500 to $1000 per month.

Note 2: What is an Impression? An ad impression is a way of measuring how many times your ad is viewed by someone online. A typical site may have 10 pages, and if your banner is on the top of all 10 of those pages, and one site visitor views all 10 pages, then you have received 10 ad impressions for that 1 person's visit. If 1000 site visitors do the same thing in one month, you will have received 10,000 ad impressions. If the site's CPM was $10, then you would have paid $100 for those 10,000 ad impressions to reach 1,000 people.

Note 3: The above is an example only. Your specific campaign will have its own mix of sites to advertise on, and your own selection of how many ad impressions you wish to purchase.