Internet Marketing Management

Put our experience to work for you. We have the experience and the expertise to manage your Gay & Lesbian online Internet marketing campaign, including:

• Key Word Ad Buy Management
• Banner Ad Placements
• Direct E-mail Campaign
• Search Engine Management

For more information, contact us using our Info Request Form.

Note 1: What is a CPM? CPM stands for Cost Per Thousand.... it as an advertising industry standard used to price out how much it costs to deliver 1,000 ad impressions in any type of media (Internet, Print, Television, etc.). Thus, if it costs an average of $10 CPM on any given web site, that indicates that the cost to deliver 1,000 ad impressions on that site is $10. A $10 ad buy is a bit unrealistic, however. Most sites deal with a minimum of at least $50 to $100 per month in a typical ad buy, and the larger sites (those reaching 100,000+ people per month) often deal with a minimum of $500 to $1000 per month.

Note 2: What is an Impression? An ad impression is a way of measuring how many times your ad is viewed by someone online. A typical site may have 10 pages, and if your banner is on the top of all 10 of those pages, and one site visitor views all 10 pages, then you have received 10 ad impressions for that 1 person's visit. If 1000 site visitors do the same thing in one month, you will have received 10,000 ad impressions. If the site's CPM was $10, then you would have paid $100 for those 10,000 ad impressions to reach 1,000 people.