|
|
-
Gay Consumers Are Early Technology Adopters
July 16, 2003
Gay men and women are among the first to adopt new devices and online tools, making them an important demographic for online marketers. For the first time, Forrester Research, Inc. (Nasdaq: FORR) asked respondents to its annual Consumer Technographics(R) Benchmark Study of 60,000 households to indicate their sexual orientation. "Gays Are The Technology Early Adopters You Want" includes data on device adoption and online behavior by gay men and women, as well as recommendations on how to best market to this influential group.....
-
Analyzing Web Site Traffic in the Gay & Lesbian Market
May 22, 2003
Have you ever wished for a tool that would allow you to cut through some of the hype in online media and cut right to the chase? Rather than hear someone say they receive 10,000,000 “hits” per month on their site (what’s a hit? How does it relate to an individual user?), wouldn’t it be great if you had a tool at your fingertips which allowed you to know how popular a web site is?
Well, wish no more. That tool exists, and has existed for quite some time now. It’s called Alexa (http://www.alexa.com,) and with over 10,000,000 users worldwide, it’s now one of the most widely used tools for doing research on web site traffic.....
-
One-on-One Marketing to Gay and Lesbian Consumers
June 25, 2002
This has been a tough two years for media across the globe! According to Advertising Age, the current recession has caused the worst advertising slump since World War II, and although the overall economy has picked up in fits and starts this year, the slump is by no means over.
So what does this mean for gay and lesbian media? After all, it’s almost a golden rule in advertising that when times get tough, advertisers pull back to what they know is safe, and niche-oriented media such as those targeting the gay and lesbian consumer is one of the first advertising budgets cut.
But this time around, it seems a different path has been taken.....
-
Gay Travel Marketing On The Internet
February 25, 2002
If you're a part of a travel company wanting to target the online gay & lesbian community, then you have no doubt come across the problem of where to begin. You've probably built a wonderful web site for marketing to the online gay & lesbian traveler, developing a site ranging from a simple online brochure describing your services to a complete website offering fully interactive features about your destination or company. You may be a gay & lesbian travel tour operator, travel agency, hotel, airline, or Convention & Visitors Bureau (CVB) - the direction on where to start remains the same.....
|
|
Home
